So, you have decided to create a blog. Personal or business – it doesn’t matter. Technically, both blog types do not differ in implementation. This guide is created for those who are just planning to launch a blog and do not understand where to begin. The plan described in it does not require special technical knowledge and skills, so it is suitable for absolutely anyone who is interested in starting a blog. Let’s get started!

Choose A Niche For Your Blog: What to blog about?

If you don’t know what to write about, let this fact not scare you. Think about what you would be interested to learn. Perhaps there is a specialization that you have long wanted to learn, but so far you have not succeeded to allocate for this time. Perhaps it is blogging that will become your incentive to immerse yourself in learning a new profession.

What to blog about if you have a lot of interests?

You are a very versatile person. You have a hobby and a lot of interests. In order to understand what exactly it is worth writing, you need to check the demand for a topic of interest to you in search engines. How to do it? Use the Google Trends tool. It allows you to track the demand for your chosen topic for the last hour, day, year or an arbitrary time range.

River rafting
Source: Google Trends

Let’s check the “River rafting” query. This service shows steady demand throughout the year, with a jump in the summer. It can be assumed that most likely the blog on the theme of river rafting will get its share of the audience on the Internet. 

What not to blog about?

Preparing quality content for your blog often takes a lot of time (sometimes more than 8 working hours). Therefore, it makes sense to write on topics that will be in great demand. 

Fortunately, there are tools such as semrush.com which allow you to check the volume for a key request in a trial version(for free) for the region you are interested in. If the volume for the topic is less than 1K per month, then most likely you should not waste your precious time on it and look at another side.

A more detailed description of the blog niche choosing you can read here:  How To Choose The Perfect Niche For Your Blog In 2020

Blog naming: How to Come up with a blog name?

In the absolute absence of ideas, you can use the domain name generators. For example instantdomainsearch.com. Try to drive a keyword that meets the general theme of the blog, the generator will give you a lot of options with information about the estimated price and a link to the Whois service if the domain is already taken.

Source: instantdomainsearch.com

At AwoThemes, we believe that the name of the blog does not affect its popularity. Although, on the other hand, if you have a great title idea for your blog name, be sure to use it.

Choose website hosting service

Web-hosting (source Wikipedia) – An Internet hosting service is a service that runs Internet servers, allowing organizations and individuals to serve content to the Internet. There are various levels of service and various kinds of services offered.

What is WordPress hosting?

WordPress hosting is a web hosting capable of providing maximum productivity and protection against hacker attacks on a blog running on this cms. Typically, such a service provides for the installation of WordPress in 1 click, as well as automatic updating of the kernel and other components.

At the moment, this service is represented by two services: shared and managed hosting. The second option is more expensive, as it provides the best performance due to more powerful equipment and server caching, and also makes it possible to deploy a staging server for preliminary testing of updates.

How to choose the best WordPress hosting?

To make it easier to make a choice, we recommend that you familiarize yourself with the list of hosting providers recommended by WordPress developers: wordpress.org/hosting. For each, there is a thread on the forum where you can discuss the pros and cons of the service, as well as write about the problem that you encountered during its use.

What is the best hosting for WordPress?

Which WordPress hosting is the best? Each user is likely to answer this question in his own way. Someone appreciates the convenience of the hosting management interface so that you can quickly find and enable the necessary service or option. The friendliness and high speed of the response of the support team are important to someone. There are those who do not care about either the first or the second criterion – in this case, the choice is made based on the price tag for services. The choice is yours.

Setup WordPress website

If you have not decided on a hosting provider, we recommend that you try Bluehost. Before you proceed with installing WordPress, you need to register the Bluehost account.

Install & configure WordPress at Bluehost

  1. Log in to your Bluehost account.
  2. Click on the Marketplace tab from the side navigation menu to the left.
  3. Choose Add Website from the drop-down menu.
  4. You will be prompted to create a new WordPress site; enter a Site Name and Tagline, then click the Next button.
  5. Choose the domain you would like WordPress installed from the Domain drop-down. If you would like your WordPress installation to exist in a subdirectory (ie., example.com/blog), enter your preferred folder in the Directory field.
  6. Toggle suggested plugins on/off, then click the Next button.

You will see an “Installation Successful” confirmation page when the install has finished.

Setup WordPress theme

By default, after installing WordPress, a standard theme from WordPress developers will be installed. At the time of writing, this is a Twenty Twenty theme

This is a good blogging theme with a good design, but You can change it at any time. This can be done as follows:

  1. Log in to the WordPress Administration Panel
  2. Select the Appearance section, then Themes
  3. Click Add New button
  4. Either use the Search or Filter options to find a Theme you would like to use
  5. Click on the Preview link to preview the Theme or the Install link to upload the Theme to your site
  6. Or use the Upload Theme button at the top of the page to upload a zipped copy of a Theme that you have previously downloaded to your machine

When the Theme is already downloaded but not activated Live Preview option will give you a preview of your site with your own, existing content.

For more detailed information on using themes in WordPress, we recommend that you read the official documentation: Using WordPress Themes

Improve WordPress website security

WordPress is a very popular blogging engine. It is used by 36% of all sites in the world, and almost half of the total number of sites on the CMS. For this reason, it has attracted the attention of hackers from around the world. WordPress is developed by highly skilled developers from Automatic and talented programmers from other companies who make a significant contribution to the development and support of the platform every day.

However, even the most experienced specialists make mistakes that cybercriminals use and use them as an entry point to the code and database of your website. To protect your project from hacking, we recommend that you read the manual WordPress Security and put the described protective measures into practice.

Search Engine Optimization

Before you start publishing content on your blog, you need to make sure that it is correctly indexed by search engines. To do this, we recommend installing the WordPress SEO by YOAST plugin; its default settings are usually enough to start working with the site. To study the plug-in settings in-depth and improve the visibility of your blog in search engines, we recommend that you familiarize yourself with the video instruction of the YOAST plugin developers:

Source: Yoast Youtube Chanel

The topic of search engine optimization is very extensive, it is difficult to fit in this post. Read more about how to optimize your blog for a search engine and get a lot of traffic here: Seo basics Guide

Write your first blog post

If you have read so far, most likely you have already installed WordPress and configured it to work. It’s time to write the first post.

In order to start creating a publication, go to the admin panel of the site. Next to the “Records” section, and click on the “Add New” link. An editor window will open before you. Enter a title and enter the text of your entry in the text box below. In order for the record to become available to your audience, you need to publish it, for this click the “Publish” button.

After publication, the entry will be available to your visitors and search engines, which sooner or later start showing it in the search results and generate organic traffic to your site.
In order to better explore the capabilities of the admin area, we recommend that you study the official guide First Steps with WordPress  and description of the block-editor WordPress Editor

Back to You

The topic of blogging is very extensive. We tried to describe the main stages of preparing and setting up a popular tool for publishing blog content – WordPress. I hope we succeed. Now, Your success depends on you and your desire to create high-quality and useful content. Also, We are very interested to know how useful our guide turned out to be for you, leave questions and suggestions below in the comments